Visual Identity
HOWOO’s visual identity centers on contrast — the cool, structured beauty of a rainy city and traditional Korean roof tiles set against the warmth of glowing light and the flicker of fire on the grill. This interplay between cold and warmth, structure and emotion, defines the brand’s visual language — refined, atmospheric, and quietly powerful.
Visual Identity
HOWOO’s visual identity centers on contrast — the cool, structured beauty of a rainy city and traditional Korean roof tiles set against the warmth of glowing light and the flicker of fire on the grill. This interplay between cold and warmth, structure and emotion, defines the brand’s visual language — refined, atmospheric, and quietly powerful.
HOWOO
HOWOO is a modern Korean barbecue restaurant in New York. I led the branding and marketing from the ground up. My role involved defining the brand identity and creating a visual language that communicated both refinement and warmth. I directed the development of the logo, menus, signage, and digital presence, while also overseeing PR and marketing strategy to establish HOWOO as a leading destination for Korean barbecue in the city.