Centered on the concept “Music That Unites Us All,” the new identity transforms simple geometric forms into expressive symbols of individuality. Each shape represents a listener—unique in color and rhythm—while overlapping forms illustrate moments of connection, shared taste, and creative exchange.
The system extends across digital and print applications through a playful color palette and modular compositions, embodying the way music moves between people, forming communities and inspiring creativity beyond sound.
New Feature: Spread Jam
The concept of “Spotify Spread” visualizes how individual taste colors the shared experience of music. Just as one spreads jam over a slice of bread to match their own flavor preference, listeners “spread” their unique choices—genres, artists, moods—across Spotify’s vast musical landscape.
Each shape represents a listener, and as they interact with music, the once-neutral form becomes tinted and personalized, revealing their distinct rhythm. Together, these variations form a vibrant mosaic of individuality, illustrating how Spotify unites countless personal worlds through music.
Spotify
The goal is to reimagine Spotify’s brand identity to visualize how individuality and connection coexist within the platform. The goal was to create a cohesive visual system that captures how music reflects personal taste yet brings people together through shared emotion and discovery.